Texas Grassfed Beef Rump Roast

Our rump roast delivers exceptional quality from cattle raised the right way on Texas pastures. This American Grassfed Association Certified cut comes from animals that spent their entire lives grazing on open land, eating a 100% grass-fed diet with no grain finishing. Lean and flavorful, ideal for slow cooking—the way beef used to taste before industrial agriculture changed everything.

Why Our Beef Is Different

Our cattle are American Grassfed Association Certified, meeting the highest standards for grass-fed beef in the country. Our cattle eat a 100% grass-fed diet and spend their lives on open pasture—no feedlots, no grain finishing, no confinement. They receive no antibiotics or growth hormones, ever. All our animals are born and raised in the USA, and specifically, our beef is born in Texas, raised in Texas, and processed in Texas. We partner with a collective of regenerative ranchers who are committed to restoring the land while raising exceptional beef. By grazing cattle the way nature intended, we're healing soil, sequestering carbon, and producing beef that's better for you and the planet. Every order ships frozen for freshness, vacuum-sealed and delivered directly to your door.

About This Cut

The rump roast comes from the round primal, the rear of the animal. Lean with robust beef flavor, becomes tender with proper slow cooking. Excellent for pot roast or shredded beef. Grass-fed beef from pasture-raised cattle develops a cleaner, more robust flavor profile compared to grain-finished alternatives—you're tasting beef the way it was meant to be, before feedlots became the norm.

How to Prepare

For best results, braise in liquid at 275-300°F for 3-4 hours. Sear all sides first, add liquid to come halfway up the roast. Grass-fed beef runs leaner than conventional beef—don't skip the braising liquid. Cook until fork-tender. Can also be slow-roasted at low temperature for slicing.