Buy a Half Cow, Quarter Cow, or Whole Cow in New Braunfels, TX
New Braunfels has been one of the fastest-growing cities in Texas for years, and the families moving in are not settling. From the master-planned acreage of Vintage Oaks and Copper Ridge to the historic character of Gruene and the family neighborhoods along Hwy 46, this is a community that takes quality seriously, and that shows up in the kitchen as much as on the hill. New Braunfels families can reserve a whole, half, or quarter share of 100% grass-fed, grass-finished Texas beef, born, raised, and processed in Texas start to finish. Pickup is in McKinney, up in North Texas, so today this is for the households willing to make the drive or to get on the list for when we bring pickup closer to the San Antonio area.
Where to Buy Grass-Fed Beef in New Braunfels
New Braunfels has three H-E-B locations: H-E-B plus! at 2965 IH-35 North, H-E-B at 651 S Walnut Avenue, and H-E-B at 1655 W State Hwy 46, all carrying grass-fed options in the meat case. Sprouts Farmers Market is also in the area for specialty groceries and usually has grass-finished ground beef and select steaks. The label only tells you so much, though. Grass-fed says how the cattle were raised, not where; a meaningful share of what lines those shelves, including products with premium branding, is imported from Australia, New Zealand, or South America. Effective January 1, 2026, the USDA's "Product of USA" rule requires that label to mean an animal born, raised, and processed in the United States, so check before you buy.
Buy Grass-Fed Beef by the Share
Instead of buying cuts one at a time, you reserve a share of the animal: a whole cow, a half cow, or a quarter cow. A half and a whole let you choose your cuts on a cut sheet. A quarter comes as a balanced split quarter, a standard mix of steaks, roasts, and ground beef. Reserve online through our bulk grass-fed beef page, then pick up in McKinney on a scheduled Saturday once the animal is processed. New to buying a share? Our grass-fed beef planning guide covers freezer space, transport, and choosing a size. If you do make the drive, build the day around it: historic Downtown McKinney's square is minutes from pickup, with local shops, restaurants, winery tasting rooms, and TUPPS Brewery. Not ready to make the trip yet? Join the list below and we'll tell you the day we bring pickup nearer to New Braunfels.
Why New Braunfels Families Choose Texas Grass-Fed
Vintage Oaks residents on acreage homesites, Comal ISD and NBISD families near River Chase and Gruene, post-career households following the longevity research of doctors like Peter Attia or Gary Brecka: they all want the same thing, protein they can trust. New Braunfels has grown into a city where that demand exists and keeps growing. The households reading ingredient labels and thinking about what goes into their food tend to want the same transparency in their meat that they expect in everything else. Reserving a share from Texas Grass Fed Farms means backing the Texas regenerative ranchers we partner with and keeping that supply chain inside the state.
How Texas Ranchers Raise Grass-Fed Cattle
The ranchers we partner with raise pasture-raised cattle on open Texas pastures from birth through finishing, using rotational grazing so grasses recover and the soil improves season over season. Grass-finished means the animal never enters a feedlot for grain before processing; that's the distinction from conventional beef, which uses grain in the final phase to push weight. Our partner ranchers skip that step entirely. No antibiotics, no added growth hormones, no mRNA vaccines, and no glyphosate ever applied to the pastures they manage. All processing happens at USDA-inspected facilities inside Texas. The result is beef with a cleaner nutritional profile and a completely traceable Texas origin.
Half Cow, Quarter Cow, or Whole Cow: What You Get
Every share is cut to order and packaged frozen, ready for your freezer the day you pick it up in McKinney. Roughly what each size gives you:
- Quarter cow: a balanced split quarter, roughly 75 to 90 lbs of packaged beef. A standard mix, no cut sheet needed.
- Half cow (a side of beef): your choice of cuts on a cut sheet, roughly 150 to 180 lbs of packaged beef.
- Whole cow: the full animal, two halves, roughly 300 to 360 lbs of packaged beef, your cut choices throughout.
Across those shares you get steaks, roasts, ground beef, brisket, short ribs, and soup bones. Your price is based on the hanging weight (the hot carcass weight) once the animal is processed, and a fixed deposit set by share size reserves your spot.
How Much Does a Half Cow Cost in New Braunfels?
Half cow cost works differently than a per-package price at the store. You reserve your share with a fixed, non-refundable deposit set by size; quarter, half, and whole each have their own deposit amount. Once the animal is processed and the hanging weight is confirmed, we calculate the final total from that weight, and the balance (final total minus your deposit) is due then. Spread across every cut, from ground beef to ribeyes, the per-pound price on a half cow lands well below what boutique grass-fed cuts run at retail. Factor the drive to McKinney into your decision; for a lot of Comal County families a half or whole is what makes the trip worth it.
Is Buying a Quarter Cow Worth It?
A quarter cow runs roughly 75 to 90 lbs of packaged beef, enough to keep a couple or a small family in grass-finished beef for months, and the per-pound cost beats buying the same cuts one at a time. A quarter suits a first-time bulk buyer or a smaller household. That said, from New Braunfels you're making a real drive to McKinney, so many families size up to a half or whole to make one trip count. If the drive isn't practical yet, join the list and we'll tell you when we reach the San Antonio area.
Frequently Asked Questions
Where can I buy grass-fed beef in New Braunfels, TX?
Three H-E-B locations at 2965 IH-35 North, 651 S Walnut Avenue, and 1655 W State Hwy 46, plus Sprouts Farmers Market, all carry grass-fed options; check for "Product of USA" on the label. For Texas-raised beef by the share, you can reserve a whole, half, or quarter cow from Texas Grass Fed Farms and pick it up in McKinney, or join the waitlist for closer pickup.
What cuts do you get from a half cow?
A half cow comes with steaks, roasts, ground beef, brisket, short ribs, and soup bones, cut to your preferences on a cut sheet.
How much meat is in a quarter cow?
Roughly 75 to 90 lbs of packaged, frozen beef. A quarter comes as a balanced split quarter, a standard mix of steaks, roasts, and ground beef rather than a custom cut sheet.
How much freezer space does a half cow need?
Plan on roughly 10 to 15 cubic feet of freezer for a half cow, and about 7 to 10 for a quarter. Real-world packing wastes space, so size the freezer up rather than down.
What is the difference between grass-fed and grass-finished beef?
These days, none. Grass-fed cattle can't be fed grain, so grass-fed and grass-finished describe the same thing: an animal that ate grass and forage its whole life. Our beef is 100% grass-fed and grass-finished. And the label says nothing about country of origin, so always check for "Product of USA" when you shop in-store.
Where does most grass-fed beef in US grocery stores come from?
Australia, New Zealand, Uruguay, and Brazil are the primary sources of grass-fed beef sold in the US. "Grass-fed" describes the feeding protocol, not the origin. Effective January 1, 2026, the USDA requires beef labeled "Product of USA" to be born, raised, and processed in the United States. Every share we sell meets that standard.
Where and when is pickup?
Pickup is in McKinney, TX, north of Dallas, on a scheduled Saturday. That's a real drive from New Braunfels, so today this works for families willing to make the trip. We announce the date once the hanging weight is confirmed, then we meet you in McKinney to hand off your beef. Pickup only: you collect your share, nothing gets mailed out. Join the list and we'll tell you the day we bring pickup closer to the San Antonio area.
Ready to reserve? Browse sizes on our bulk grass-fed beef page, or see our Texas grass-fed beef page for where we serve and where we're headed next.
Other San Antonio Area Towns
San Antonio | Schertz | Cibolo | Seguin | Bulverde | Canyon Lake | Boerne | Converse | Universal City | Live Oak | Selma | San Marcos | Kyle | Buda
Want Us Closer to New Braunfels?
For now, you pick up your share in McKinney, and you're welcome to make the drive. Tell us where you are and we'll let you know when we bring pickup or delivery closer to you.